Yahoo Advertising
Everything You Need to Grow with Yahoo DSP
Yahoo DSP provides the technology, scale, and trust needed to grow your business and maximize ad performance. It offers a suite of omnichannel solutions with access to premium, brand-safe supply and tailored, privacy-centric identity solutions. With advanced tools and transparency, Yahoo DSP is designed to help businesses outperform expectations.
Maximizing Impact with Yahoo DSP
Yahoo DSP offers more than performance—it’s built to help you excel beyond basic results. The platform emphasizes trust, transparency, and partnership with comprehensive tools for a seamless advertising experience. Some of its standout features include Yahoo Identity Solutions, which enable privacy-friendly targeting, and Yahoo Blueprint, a robust AI engine for efficient ad buying.
Omnichannel Advertising
Yahoo DSP allows you to connect with your audience wherever they are, offering access to various ad formats, from Connected TV (CTV) and video to native ads and audio. With Yahoo DSP, your brand can reach consumers at key touchpoints, both in-home and on-the-go.
Audience-Centric Planning
Yahoo DSP’s people-focused planning tools, based on exclusive Yahoo data, enable you to understand and target your audiences more effectively. With over 450 highly scaled audience segments and billions of monthly data points, Yahoo helps you make smarter, data-driven decisions to enhance your campaign performance.
Advanced Machine Learning Optimization
The platform’s machine learning technology, AdLearn, optimizes campaign parameters in real time, enhancing budget management, delivery, and targeting. Yahoo DSP processes 500 billion daily bid calls and evaluates 1 million impressions per second, providing powerful performance with minimal effort.
Transparent Reporting & Insights
Yahoo DSP offers transparent reporting tools like Omniscope, which gives insights on mid-campaign adjustments and bidding strategies. Its proprietary measurement tools, like In-Flight Sales Analysis and Path to Conversion, help track the effectiveness of campaigns and uncover valuable insights.
With Yahoo DSP, businesses can confidently navigate the digital advertising landscape, optimize performance, and grow with the tools and transparency they need.
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