X Ads

‍Expand Your Reach with X: The Ultimate Platform for Digital Advertising

X offers a variety of powerful targeting options to help you reach your marketing goals effectively. With over 535 million global monetizable monthly active users, X is the #1 platform for discovery. The platform is home to some of the world’s most influential and engaged audiences, making it the perfect place to create impactful ad campaigns.

Maximize Engagement with Vertical Video Ads

Vertical Video Ads are the most engaging ad format on X, capturing attention with full-screen, sound-on experiences. These ads are 7x more likely to drive user interaction compared to traditional formats, offering an ideal way to tell your brand’s story and drive traffic to your website or app.

Amplify Your Brand with Premium Video Content

X Amplify allows you to align your ads with premium video content from top publishers. Choose from 15+ content categories to ensure your ads are seen in the most relevant contexts. For an even more targeted approach, Amplify Sponsorships offer 1:1 pairing with a publisher, giving your brand exclusive visibility.

Dominate with X Takeovers

Take over X’s premium real estate with Timeline and Trend Takeovers. These high-visibility placements put your brand front and center, whether users are checking the latest trends or scrolling through their timeline. This is an excellent way to maximize reach and drive results across the funnel.

Engage in Real-Time with X Live

X Live is perfect for broadcasting your biggest moments, like product launches and live events. Engage your audience in real-time and drive conversations around your brand. It’s a dynamic way to make a big impact as events unfold.

Boost Conversions with Dynamic Product Ads

Dynamic Product Ads (DPA) on X ensure your ads are shown to the right customer at the right time. With DPA Retargeting, target users who’ve interacted with your products but haven’t purchased yet. With DPA Prospecting, acquire new customers by showcasing the most relevant products from your catalog. This targeted approach can significantly improve your Cost Per Purchase and Return on Ad Spend (ROAS).

Discover the Power of Collection Ads

Collection Ads are a new and engaging way to showcase multiple products within a single view. Customize destinations, highlight up to six unique products, and drive users directly to the product pages that matter most.

Versatile Ad Formats for Every Need

X offers a suite of ad formats to suit any campaign:

• Image Ads to showcase products with a single photo.
• Video Ads to bring your message to life.
• Carousel Ads to display multiple products or promotions.
• Text Ads to expand the reach of your content in a native, seamless way.

Using three or more ad formats can increase campaign awareness by 20% and purchase intent by 7%. Whether you’re looking to boost brand visibility, drive conversions, or engage with a wider audience, X provides the tools and audience to help you succeed.

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