What is mobile advertising, and how can it help your business?
Mobile marketing is a way for businesses to reach people on their phones, tablets and other mobile devices. People are using their phones all the time for things like shopping, watching videos and playing games. So businesses are following them there with mobile ads. These ads can tell people about new products, sales and promotions.
Mobile advertising is getting more popular because so many people are using mobile devices. In fact, in 2021, a record $288 billion was spent on mobile ads worldwide! There are a few reasons why mobile advertising is so appealing. One reason is that it lets businesses reach people in real time. People are constantly checking their phones, so there's a good chance they'll see your ad.
There are a couple of different ways to figure out how much mobile advertising costs. Some common ones are cost per mille (CPM), cost per click (CPC), and cost per action (CPA). CPM is how much it costs to show your ad to 1,000 people. CPC means the advertiser only pays when someone clicks on their ad. CPA is when someone clicks on the ad and then does something else that the advertiser wants, like downloading an app.
Another benefit of mobile advertising is that it can make it easier for people to buy things. With mobile payments becoming more and more popular, people can now buy things right from their phones. So if they see your ad and are interested in what you're selling, they can just tap a button and buy it. Mobile advertising can also help businesses create a relationship with their customers. By running mobile ad campaigns, businesses can stay in touch with their customers and keep their brand at the top of mind.
There are many different kinds of mobile ads out there. Some of the most popular ones are banner ads, in-app ads, native ads, playable ads, and video ads. Banner ads are those plain text ones you usually see at the top or bottom of your apps. In-app ads can be animations or even interactive features. Native ads are designed to look just like the app or website they're on, so they blend in. Playable ads let people try out a mobile app for a little bit before they download it. Video ads can show up before, during, or after videos that people are watching.
Some real-life examples of how Ads helped businesses succeed with mobile advertising. One of those examples is Brita, a company that makes water filters. Brita created a mobile ad campaign that helped them sell more pitchers. The campaign did really well, and Brita cut their cost-per-click by 66%!
This is an article on Amazon Advertising about mobile advertising and its benefits.
