Marketing to the Unconscious Mind: The Real Driver of Consumer Choice

So, here's the scoop on advertising and consumer behavior: while ads typically focus on logical appeals like prices and conveniences, they often miss the mark by not tapping into the unconscious mind. See, our unconscious thoughts drive a whopping 90% of our decisions, meaning that if ads don't resonate on a deeper level, they're not hitting the jackpot in terms of marketing returns.

Enter schemas, the preconceived beliefs and thoughts that shape our unconscious behaviors. These schemas are like our mental roadmaps, guiding how we perceive and interact with the world. And boy, do they pack a punch! Even when presented with contradictory evidence, we tend to stick to our schemas like glue, reinforcing our existing beliefs and choices.

But wait, there's more! Our conscious and unconscious minds often have a mind of their own (pun intended). Take, for instance, a study by Young & Rubicam that found a stark contrast between what people consciously value and what their unconscious minds prioritize. Talk about a plot twist! Turns out, our unconscious minds are all about survival and meaningful connections, while our conscious minds might tell a different story.

Now, let's talk business. Personal values play a huge role in both consumer and business purchasing decisions. Believe it or not, B2B customers are even more emotionally connected to their vendors than your average Joe consumer. When personal values come into play, purchasers are willing to shell out some serious dough, making it crucial for marketers to understand and address these values to gain a leg up in the competitive B2B market.

So, there you have it! When it comes to marketing, it's not just about catchy slogans and flashy ads. It's about tapping into the unconscious mind, understanding our deep-seated beliefs, and connecting on a personal level to seal the deal.

Check out more insightful marketing tips like these on Dummies.com! https://www.dummies.com/article/business-careers-money/business/marketing/marketing-unconscious-mind-real-driver-consumer-choice-244807/