11 cheap or free advertising methods

You don't need a big budget to advertise your small business. A strong online presence, strategic use of pay-per-click (PPC) advertising, and search engine optimization (SEO), along with regular networking on social media, can help spread the word about your business at a low cost.

There are many companies that offer services to promote your business online. However, with an effective advertising strategy, you can do most of this promotion yourself at very low cost, or even for free. Here are 11 cheap and free ways to market your business online:

1. Build a Great WebsiteEvery business needs a hard-working website as it’s often the first place prospective customers go. Make sure your website looks fresh and inviting, with clear headings, great images, and simple navigation. It should answer key questions visitors might have and provide contact details. Calls to action and an effective e-commerce system can help turn visitors into buyers. A basic website costs only a few pounds per year for hosting and a domain name, while an e-commerce site costs a bit more but generates regular sales.
2. Online AdvertisingUse online classified ads on sites like Gumtree, Nextdoor, or local Facebook groups to get exposure. These ads can be very cheap or even free, allowing you to place targeted ads every day for various services or events.
3. Search Engine Optimization (SEO)Convincing search engines like Google that your site is relevant for targeted keywords can bring consistent traffic that converts into revenue. You can do basic SEO yourself for free or hire a freelance SEO expert. Negative keywords are also crucial as they help avoid irrelevant traffic.
4. Content MarketingA successful content marketing strategy drives traffic to your website and aids SEO. Writing quality content can be labor-intensive, so consider using AI tools for content suggestions or hiring freelance writers from platforms like Fiverr or Upwork to create blogs, case studies, and articles that showcase your business.
5. Use Social NetworksMany businesses grow by using social media platforms like Facebook, Instagram, Twitter, Pinterest, and TikTok to engage with their audience. Share news, ideas, images, and videos, and respond to comments and questions regularly to grow your business through word of mouth.
6. Share Video Content OnlineVideos can effectively bring your brand to life and introduce your products, services, and team. Post videos on TikTok, YouTube, and other social media sites to drive website traffic. Ensure you submit multiple videos to maximize exposure.
7. Pay-Per-Click (PPC) AdvertisingWhile PPC advertising can be costly, it drives high-converting traffic if well-targeted. Set spending limits to balance cost and revenue, and purchase PPC advertising on major search engines and sites like Facebook.
8. Encourage Customer ReviewsCustomer ratings and reviews build trust and drive sales. Encourage customers to leave feedback on your website using platforms like FeeFo or TrustPilot, and respond to all reviews positively. Consider a referral program that rewards existing customers for recommendations.
9. Email MarketingBuild a list of contacts who opt-in to receive emails from you. Entice sign-ups with valuable giveaways, then send marketing messages from professional email addresses. Always allow recipients to unsubscribe easily.
10. Appear in Local Business ListingsIf you have a physical location, use local business listings like Google My Business to get on the first page of local search results. This is a great way to reach local customers.
11. Join Online DirectoriesAdvertising in local directories can still be beneficial. Sites like Checkatrade and Rated People let tradespeople submit quotes and add business profiles. This can drive traffic from the directory and slightly boost page rank.

By leveraging these methods, you can significantly increase your customer base with minimal outlay or even for free, tapping into the vast pool of online customers.

For insightful tips on effective and affordable advertising strategies for your business, visit our comprehensive guide here.